Realtors, are you listening? Do you have a CRM or marketing automation system in place yet? There are so many reasons you should, and while we hope most of you are taking advantage of this software, we know most of you may not even be aware of its full capabilities.

Here are some reasons you should invest in CRM and marketing automation to let your real estate business truly soar and thrive in the current marketplace.

1. Discover and generate new leads

CRM and marketing automation systems are different technologies that complement each other. When you first invest in CRM, you need to learn, connect with the right partner to help you implement, learn, and adopt it, and then, consider connecting your marketing automation system to boost your lead generation strategy.

Real estate CRM works to generate new leads by analyzing data, identifying commonalities, generating dashboards, tracking customer, prospect, and lead activity, and so much more. A marketing automation system complements it by letting your marketing and sales departments take advantage of the information to create dynamic campaigns to move them through your sales cycle.

2. Get more information about your Customers, Prospects, and Leads

We are a part of a digital world. Imagine having all of the information you need to know about your target audience within this digital world in one place. This is completely possible with CRM. Particularly, with real estate CRM, you can analyze the market and see who in a surrounding area may be ready to buy a new home or sell their own. It takes the guess work out of a lot of research for you. You can see if they’re visiting your website, spending a lot of time on the “Contact Us” or “About Us” page, researching the market, downloading financial resource sheets you may have on purchasing a home or taking out a mortgage, and more.

The information you need about them to connect with them and move them from the searching phase to the buying or selling phase is all in your hands and can increase your own selling rates substantially as a realtor. Once you pin down these customers, leads, and prospects, you can manage all of their information in one place, too.

3. Get more referrals

As a realtor, you know that word of mouth is one of the best ways you get new clients today. When you have a marketing automation system that complements your CRM, you can leverage information you have on current customers, prospects, and leads to lead you to new referrals. If someone is buying or selling a home, or researching or planning their options, odds are they know others that are in the same financial or life position and can forward emails via the nurture campaigns you set up, for example. The possibilities are vast with CRM and marketing automation, especially as a realtor in 2018. The housing market is always changing, and CRM and marketing automation systems can help you adapt along with it to find your ultimate success.

If CRM and marketing automation are foreign concepts to you, but you want to discover the real advantage of them, reach out to IXACT Contact for help. Get an all in one easy solution for a fair rate to help you organize and manage all of your contacts, keep in touch and get more referrals, nurture and convert leads into clients, and more. Start with a free trial. You’ll love where CRM and marketing automation get you as a realtor …