Why should your business take advantage of international shipping? In fact, there are many reasons you should consider it. Whether you are a small or large business, there are many benefits international shipping offers your brand and customer base.

In this post, we will explore those benefits.

1. Reach a Global Customer Base

Of course, the most obvious benefit of offering international shipping is reaching a global customer base. If you are looking to expand to a global audience, offering international shipping is a great way to do so. With the vastness of the Web and world today, offering international shipping will take you from local to nationwide to across the world easily.

Of course, when equipped with the right marketing strategy, the results of these efforts will really pay off, but you have to start somewhere. Make the most of the global trade economy. There is a whole market out there you have yet to dive into, and, when you do, the results can be quite profound and exciting for the current and future states of your business model.

2. Complement your Marketing Strategy

Have you recently taken to social media or marketing automation efforts that helped you to see where your target audience truly is? While you may have believed that your primary audience was in your area, it may surprise you to learn that your audience expands far and wide. You can take advantage of that knowledge best and make a profit on it when you offer international shipping.

In business, taking calculated and strategic risks will get you far. With the right shipping company or partner, the results of your international shipping offering will be even more effective.

3. Expand your Partnerships

You won’t be able to offer international shipping on your own. There are many amazing partners out there that can offer you different pricing and reach. To know which partner will be a good match for you, do your research. This is not something you want to decide, announce, or market overnight. Prepare and plan to succeed with your new offering of international shipping.

The right international shipping partner will listen to your needs, and value your brand and customers in the same way you do. Reach out to the right people, have the right conversations, and then, when you’re ready, make the decision together with your business’ leadership team.

4. Prevent Product Alienation

While you may feel uncertain about expanding your product to ship internationally, what it really boils down to is letting your brand breathe. Once you’ve found success with local customers, have had chances to network and grow your professional portfolio, offering international shipping may be the next appropriate step.

When you limit your brand or product to only one country in the world, whether in Canada, or somewhere else, you limit your earning potential. Especially if your forte is with eCommerce, international shipping may be the next best step to take your business to the level you desire.

Are you a Canadian business who wants to learn more about international shipping partners in your area? Reach out to the experts at 3PL Links to learn more.